Smartphones have added to the technology that the Internet has offered marketers and has placed it in the palm of each customer's hand. Millions of apps are available and many are utilized for inbound marketing. Eight of the top apps are arguably all a business owner needs.
1. Evernote: Life Organizer
Whenever an idea comes to a person who has the Evernote app, she can jot down the idea while on the go. With many marketers choosing to post blogs to increase the company's exposure, a solid idea can mean the difference between attracting readers and a blog not being read by anyone. If a business owner doesn't have the means to document the idea when she is on the go, the idea can be lost. The Evernote app allows her to organize her thoughts into folders. The app essentially saves marketers from having to carry around a note pad and pen. The app can also sync to her computer or iPad so she can transfer the information quickly without needing to rewrite.
2. Instagram: For Memories
Electronic photos were at once unheard of, but then people began uploading them to Facebook, Twitter and Flickr, to name a few. The process of posting the photos on various websites was time consuming. With Instagram, photos are uploaded immediately to all the social networking sites the marketer wants, which can save him a lot of time. Each user can also comment on the photos from their smartphone. The app is exclusive to iPhone users and allows the business owner to market his business campaign by keeping everyone in his social networking group in the loop. Or, he can showcase his products instantly to streamline inbound marketing.
3. Yelp: Helping Make Decisions
The Yelp app helps users decide which business or site to go to. The app gives the user a review of the business or site and lets him know if it is open. The user only has to hold the phone to access a view of all the businesses in the vicinity. But this app doesn't stop at providing information for the consumer, a business person can post his company on the app for inclusion in the program, which could generate additional business. The owner can encourage customers to write reviews to promote the operation.